Logo development for QFC's 10 Year Anniversary
In the chosen design the number ‘10’ is drawn in a minimal way in which the ‘o’ is a circle rather than an oval to mirror the QFC logo.
In this alternative design the word in Arabic for ‘Ten’ is drawn in a square Kufic script. This script is a stylised form of Kufic which is the oldest calligraphic form of Arabic script developed around the end of the 7th century in Kufa.
Here the number ten in Arabic is used with the strap line adjacent to it providing a natural dividing line in which the QFC logo can be elegantly placed. For Arab audiences the logo can be easily read as the number ten and for Western audience it becomes a striking graphi.