Mercedes - CLA Story


An exciting new Mercedes-Benz social media campaign #CLAstory is inviting budding filmmakers to help direct an online story featuring the CLA AMG Sport and actor James Corden.

Talented Instagrammers Jiri Siftar, Alan Brutenic and Allan Edward Hinton were asked to film some of the scenes with the remaining six scenes down to the public.

To enter users had to visit the campaign microsite and click the next scene in the sequence to submit their video entry via Instagram. A new scene would open for submission every four days, allowing you to watch the story as it unfolds.

The winning scenes were uploaded onto a storyboard and put to a public vote to select an overall winner. The six scene winners each received a GoPro camera, and the overall winner the chance to direct their own #CLAstory.