A series of abstract geometric shapes for use in a campaign for a tax conference hosted by QFC in Doha. The approach was to create work which alludes to Qatar as a nation, highlighting the country’s features in an innovative, eye-catching way. We looked at a few insights about Qatar as inspiration.

Qatar has modernised rapidly, and Doha is now filled with architectural wonders. The idea is to reference iconic modern buildings of Qatar in an abstract, minimalist and geometric way. In addition, the colour palette is derived from souks, adding a touch of the traditional to the concept. The fusion of colour and shape creates a distinctive, own-able campaign style that can be replicated beautifully across many different elements for the conference.


Initial concepts