Illustrations for internal study document
Icons designed for a pitch
Identity and print layout
Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with a stunt which challenged eight people to stand on a billboard and get pummelled with harsh weather, as voted for by the public watching online. At Cannes the campaign won 17 Lions, including five golds, becoming one of the most-awarded campaigns of the year.
Before the billboard was revealed as series of print ads were created which were unusual in that instead of hiding the terms and conditions they were instead used as the dominant design element. These were the real terms and conditions and were written to scare all but the most foolhardy contestants.
Double page spread in the Metro newspaper and 6 sheet.
Logo development for QFC's 10 Year Anniversary
In the chosen design the number ‘10’ is drawn in a minimal way in which the ‘o’ is a circle rather than an oval to mirror the QFC logo.
In this alternative design the word in Arabic for ‘Ten’ is drawn in a square Kufic script. This script is a stylised form of Kufic which is the oldest calligraphic form of Arabic script developed around the end of the 7th century in Kufa.
Here the number ten in Arabic is used with the strap line adjacent to it providing a natural dividing line in which the QFC logo can be elegantly placed. For Arab audiences the logo can be easily read as the number ten and for Western audience it becomes a striking graphi.
Building a Greater West campaign
A series of abstract geometric shapes for use in a campaign for a tax conference hosted by QFC in Doha. The approach was to create work which alludes to Qatar as a nation, highlighting the country’s features in an innovative, eye-catching way. We looked at a few insights about Qatar as inspiration.
Qatar has modernised rapidly, and Doha is now filled with architectural wonders. The idea is to reference iconic modern buildings of Qatar in an abstract, minimalist and geometric way. In addition, the colour palette is derived from souks, adding a touch of the traditional to the concept. The fusion of colour and shape creates a distinctive, own-able campaign style that can be replicated beautifully across many different elements for the conference.
An online and in store campaign aimed at promoting Mega Bloks and its iconic 1yr + preschool construction products.
A logo system that can be used in a variety of situations. Just like Mega Bloks, it can be pulled apart and put back together again.
Logo design and Illustrations for an animated video to promote Momondo's ClickTwo Chrome browser extension.
Traditional flight searching can be time-consuming and frustrating. Meaning flight search engines are losing out on business. When Momondo – a Danish flight search engine – wanted to address this problem, we saw a chance to change the way the category works.
Introducing ClickTwo Travel – a browser extension that finds you the cheapest flight when you double-click a place name or trigger word anywhere on the web. A Facebook brag from a friend in Sydney, a YouTube video on surfing in Bali, a food blog about pizza in Rome… wherever you feel travel inspiration, just double-click and go. It makes flight search more spontaneous, and turns travel into an impulse purchase.
With ClickTwo Travel installed, the whole internet suddenly became one huge invitation to travel. Within days of its launch in April 2015, ClickTwo Travel featured on top travel and tech sites like FWA and Contagious, and had a click-though rate of 5%, 50 times higher than conventional online advertising. But most importantly, it put the entire world just two clicks away.
Site redesign for MaxFactors UK site.
Entry for Show Us Your Type
An exciting new Mercedes-Benz social media campaign #CLAstory is inviting budding filmmakers to help direct an online story featuring the CLA AMG Sport and actor James Corden.
Talented Instagrammers Jiri Siftar, Alan Brutenic and Allan Edward Hinton were asked to film some of the scenes with the remaining six scenes down to the public.
To enter users had to visit the campaign microsite and click the next scene in the sequence to submit their video entry via Instagram. A new scene would open for submission every four days, allowing you to watch the story as it unfolds.
The winning scenes were uploaded onto a storyboard and put to a public vote to select an overall winner. The six scene winners each received a GoPro camera, and the overall winner the chance to direct their own #CLAstory.
Images created for Revlon campaign