Entries to Show us your type for the city of Mumbai. Both entries were accepted and displayed.
Take a pre-conceived ATL concept, created by AMV BBDO and make it happen using social amplification to conjure huge audience participation in the first ever TV advertising to be controlled by the viewer.
At the heart of the campaign is a series of three TV ads promoting the new A-Class vehicle to younger consumers. The spots featuring Kane Robinson (otherwise known as British rapper Kano) aired during the X-Factor and the audience were invited to choose what happened next, by voting via Twitter using #YOUDRIVE
Holler ran all social activity around the campaign. We provided an always-on response lab, creating dynamic movie posters on the fly, sending them out to those who engaged with the hashtag. Each personalised poster was tweeted back into the community, further exciting our target.
Each ad spot directed viewers to a dedicated link where they could view both eventualities, use tools provided to customise their own version, and engaged viewers could even win prizes by spotting clues hidden in the ads when viewing online.
Huge levels of organic conversation generated within Twitter, boosted by outreach to influential personalities on the platform including the likes of Example and Professor Green.
Holler were the first agency in the UK to market a TV show using social media (Skins, E4) and now we’re proud to have been an essential part in creating the first TV advert to be completely controlled via social media, too.
Read a full review of the campaign here
A series of illustrations for Jura's Winning words campaign in which the public were asked to submit their short stories. The best stories were chosen to be illustrated before being submitted for a final vote on the best story.
A series of images created for Smart's social calendar.
The objective of the campaign was to raise awareness and consideration of Co-operative Electrical amongst one of their key audiences, students
The Co-operative Snaptop campaign was borne from a significant shift in strategy that moved away from the use of traditional media channels and focused on the social and mobile behaviours of the audience.
‘Snaptop’, the innovation idea that was borne from this strategy harnessed the power of Snapchat, one of the most popular and on trend social platforms amongst students to help communicate Co-operative Electricals September laptop promotion with a simple yet innovative idea that truly stood out not only within the context of the category, but within the wider context of brands and the Snapchat platform.
We developed the Co-operative Electrical 'Snaptop' campaign. Snaptop was simple. Students had to add The Co-operative Electrical as a friend on Snapchat. We then sent them a snap of a laptop and a promotional code offering £30 off any laptop.
But they had to be quick, as the code self-destructed in 8 seconds!
With thousands of visitors being driven to the site, we actually drove sales UP to an average selling price of an incredible £352. Who says social can’t drive business?
Co-operative Electricals first foray into social media
First retailer to use Snapchat in the UK
The campaign generated a lot of talk around Co-operative Electrical, raising awareness of the brand as a socially innovative online retailer with our audience.
We also delivered a significant level of industry PR as with numerous features within the trade press.
In addition Snaptop was placed 5th in Campaign Magazine’s Top 10 Digital Innovations of 2013
Compositing and retouching for Always Ultra social posts.